The forms and styles of different TV adverts

Task one: the forms and styles of different TV adverts

Form Discriptors

·         Animation - A production made up of moving pictures or CGI animation. This is a used technique to make surreal or obscure scenes possible.

John Lewis: Christmas 2013 advert, The Bear and the Hare - https://www.youtube.com/watch?v=XqWig2WARb0

The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets.

Twinings: Gets You Back To You - http://www.youtube.com/watch?v=LdkcsDueSMM

                                      

·         Documentary / factual - A real life, hard-hitting advert that is used to make people think, usually used on anti-drug, drink adverts or speeding adverts.

UK Anti drink-driving advert: aired 2008 - https://www.youtube.com/watch?v=uZtwRqRyEN0

UK road saftey advert, speeding - https://www.youtube.com/watch?v=HeUX6LABCEA

·         Talking heads - An advert where containing a voxpop or where a person is interviewed on their opinions on the product.
Amazon: Kindle Paperwhite advert - http://www.youtube.com/watch?v=3H2NXluJRvg
Febreze: Breathe Happy advert - http://www.youtube.com/watch?v=APRNiTK494I

·         Stand alone - An advert that does not link to any other adverts from that brand.
Weetabix: dubstep bears - http://www.youtube.com/watch?v=bbEy98llGRU

·         Series - A number of adverts showed one after the other to create a continuous series of advertisement.
Cravendale: cats with thumbs - http://www.youtube.com/watch?v=h6CcxJQq1x8
Compare the Meerkat: Compare the market - http://www.youtube.com/watch?v=4Ust9YBlEfY

·         Realist narrative - An advert that seems real to allow the audience to relate to the characters and make them think they are watching something real. Oreo: Explanation to Daddy - http://www.youtube.com/watch?v=m0rKn7X7UWk
Old Spice advert - http://www.youtube.com/watch?v=owGykVbfgUE

·         Anti-realist narrative - Shows the viewer a made-up , unreal situation that often offer humour or entertainment alongside advertising the product.
Tetley: alien invasion - http://www.youtube.com/watch?v=CjNeAxTGVCM
Cadbury: Gorilla Drummer - http://www.youtube.com/watch?v=Wy52yueBX_s

style descriptors

•  Humour - Funny adverts to ensure the audience remember the product

Heineken: walk in fridge - http://www.youtube.com/watch?v=S1ZZreXEqSY
John West: bear fight - http://www.youtube.com/watch?v=Ys0gj7-VH6A

·         Surreal -
Oasis: Rubberduckzilla - http://www.youtube.com/watch?v=0tpMcyda86I
Jammie Dodgers: A certain gooey thing - http://www.youtube.com/watch?v=Clu36dt2y88

·         Shocking / dramatic - An advert that surprises the audience by being almost realistically scary.
Anti-Smoking: Lungs - http://www.youtube.com/watch?v=AIyqcST29wQ
Climate change: bedtime story - http://www.youtube.com/watch?v=QD2WTK94c1U

·         Parodic - A humorous commercial based on existing popular culture but modified.
T-Mobile: Royal Wedding - http://www.youtube.com/watch?v=Kav0FEhtLug
Somersby Cider: Apple Store - http://www.youtube.com/watch?v=Y3rNQ2pTyAY

·         Nostalgic - An advert that is nostalgic, that makes the audience remember the past.
Smash: Aliens - http://www.youtube.com/watch?v=ofv5Ca1LD8U
Oxo advert - http://www.youtube.com/watch?v=FtEBtv64LBM